Kang Enquan Joins Hands with CCTV to Enter a New Stage of Brand Promotion and Advocate for a New Concept of "Hydrogen Health"

On November 26, 2021, the "CCTV China Brand Signing Ceremony" hosted by CCTV South China Operations Center - Yangshi Advertising (Shenzhen) Co., Ltd. was grandly held at the Luohu World Financial Center in Shenzhen.

At the ceremony, entrepreneurs from all walks of life gathered here. Mr. Zuo Guoyun, the general manager of Shenzhen Aimuin Biotechnology Co., Ltd., was invited to participate in the meeting. The two sides officially established a cooperative relationship. Shenzhen Aimuin Biotechnology Co., Ltd. is a technology enterprise focusing on hydrogen health and health care products, with independent intellectual property rights, integrating research and development, production, and sales services. Adhering to the concept of "customer first, proactive, grateful and appreciative, and creating a win-win situation", it is committed to applying various high-tech science and technology research and development, producing and selling innovative hydrogen health products at home and abroad (products include Kang Enquan hydrogen rich water, hydrogen rich water cups, and intelligent hydrogen rich water Machine, hydrogen generator, Tongbian pain relieving cold compress gel, bovine colostrum protein probiotics, etc.) to provide people with the best quality products and services.

This time, in cooperation with CCTV advertising, Kang'enquan Rich Hydrogen Aquatic Products under Aimuyin will log on to CCTV7 channel for brand promotion, advocating for the new concept of hydrogen pine healthy life, striving to improve and enhance the health of the Chinese people, and contributing to a healthy China, healthy communities, and healthy families.

As a national level television station, CCTV has always adhered to the principle of "believing in the power of brands". With its extremely high social influence and wide public attention, it actively responds to the national strategy of "building a strong brand", relies on its comprehensive communication platform covering the world and the ability to integrate high-quality media resources, helps enterprises create a well-known and reputable brand image, and opens up a new space for the takeoff and rise of Chinese national brands.

In terms of selecting contracted brand merchants, CCTV has its own strict standards, which not only require enterprises to be a pillar industry of the country or widely needed by people's livelihood, but also require enterprises to have high product quality, significant impact, and occupy a leading position in the industry. Known as the "water aristocrat", Kang'enquan Rich Hydrogen Water, with the support of numerous experts, scholars, and related researchers in the field of hydrogen biology and medicine, such as Taida Chengnan, Zhong Nanshan, Ding Wenjiang, Ma Xuemei, Sun Xuejun, Kang Zhimin, Xu Kecheng, etc., has conducted extensive basic research and vigorously promoted it. With the strong support of hydrogen molecular medicine leaders, Kang'enquan Rich Hydrogen Water has been favored by users for its first-class quality and fashionable packaging, which meets people's strong demand for safe and healthy drinking water since its launch into the market.

Currently, an increasing number of medical studies have found that hydrogen, as one of the few antioxidants with no side effects, has a significant role in helping people alleviate sub-health and enhance overall bodily functions. It is reported that hydrogen rich water is called "water element water" in Japanese, which has been used as a specialized water for Japanese athlete training since 2008. Some people refer to "water element water" as "miracle water" and it has become popular in Southeast Asia. Therefore, the concept of "hydrogen health, hydrogen health" has also become a new trend in health preservation both domestically and internationally. In the history of research on the medical effects of hydrogen, more than 600 papers have shown that hydrogen has therapeutic effects on over 170 human disease models and clinical diseases. This indicates that hydrogen, as a new and simple personal health medicine tool and preventive medicine method, will make significant contributions to the pursuit of human health dreams. As Academician Zhong Nanshan said, hydrogen molecules have strong antioxidant effects, mainly targeting chronic diseases. The most basic one is the strengthening effect of antioxidant stress, not just repair, which is beneficial for the body's recovery. "KANGEN" means "restoration" in Japanese. KANGENQUAN is known as "restoring healthy water", and hydrogen itself not only has strong antioxidant properties, but also strong reducing properties. Kang Enquan hydrogen rich water restores the health of the body through hydrogen oxidation.

As a representative of China's hydrogen health products, the company has attached great importance to water sources since the beginning of the project. After careful selection, the final production base was chosen in Heyuan, using the water from Wanlv Lake, the only drinking water source in Guangdong that has won the honor of "good water in China". Kangenquan Rich Hydrogen Water has undergone three generations of production line upgrades, and has created a series of core patents such as magnetic jet nanobubble technology and zero top sealing canning process, ensuring the safety, efficiency, and quality of large-scale production of products. Kang Enquan Rich Hydrogen Water is full of hydrogen power, with a hydrogen concentration of up to 2500PPb. It is particularly suitable for drinking, socializing, staying up late frequently, business people and white-collar workers under high-intensity pressure, as well as those with high blood pressure. It can help achieve a virtuous cycle of endocrine and metabolism, keeping the mind online every day and the body full of vitality. Hydrogen can eliminate free radicals, and the younger you drink, the younger you will be. As Professor Sun Xuejun once said, "You can't live without oxygen, and you can't live without hydrogen." Therefore, Kang Enquan's hydrogen rich water has gained more and more popularity, and has also been strongly recommended by the famous sports commentator Mr. Han Qiaosheng.

This collaboration with CCTV marks Kang Enquan's new breadth, depth, height, and speed in brand promotion and development. Just like running on the famous "Guangzhou Shenzhen Expressway", in the future, more people will recognize the uniqueness of Kang'en Spring's hydrogen rich water through the national propaganda platform of CCTV, further enhancing the credibility of its "water aristocrat" product. The brand culture of "drinking" leading a healthy new life will be more deeply recognized in the public's eyes, promoting Kang'en Spring's comprehensive market competitiveness to a higher level, achieving the ultimate goal of integrating quality and efficiency, and leading a new era of healthy drinking water!

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